Jaime Levy

BIO

Jaime Levy is a world-renowned UX/design strategist, author, and public speaker based now in Berlin.  Her passion is to help business leaders and internal teams transform their product visions into innovative digital solutions that customers want. Her best-selling O’Reilly Media book is called UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy.

Talk (Advanced):

Attacking Wicked Problems with UX Strategy Techniques

Attacking real world problems with strategic thinking and a systematic process is mission critical for successful outcomes with your products and services, and even in life. This talk covers the Dos and Don'ts of Discovery Phase (UX Strategy) techniques and how to make them work for you and your teams.

The Discovery Phase is the initial phase in the UX-design process that involves conducting different types of research, strategy and workshops for informing a unique digital solution. Knowing which types of activities to conduct and how to perform them rigorously is the difference between a real UX Strategist and a hack.

This talk delves into this crucial practice by showcasing the dos and don'ts of stakeholder interviews, competitive research and analysis, voice-of-the-customer interviews, ideation workshops, and prototype experiments. The ultimate goal is to gather enough empirical evidence and stakeholder buy-in to articulate the vision and a roadmap for a successful product or service implementation.

Workshop:

UX Strategy Workshop with the Author Jaime Levy

UX Strategy (aka Design Strategy) is the process that should be started first before the design or development of a digital product begins. It’s the vision of a solution that needs to be validated with real potential customers to prove that it’s desired in the marketplace. It relies on empirical, lightweight tactics that quickly move you and your team in the right direction.

Whether you are a product/UX designer, product manager/owner, researcher, or part of an innovation team, this workshop offers an impactful way to quickly get up-to-speed on the practice of UX/product strategy techniques for devising innovative digital products and services.

You will learn:

• Why an empirical practice of user experience strategy is crucial for devising successful online products and services

• How to define and validate your target users through provisional personas and customer discovery techniques

• How to conduct competitive research and analysis to explore a crowded marketplace for an opportunity to create unique value

• How to focus your team on the primary utility and business model of a product by using storyboards as blueprints for prototyping

Workshop agenda

• Introductions/Kick-off

• The Four Tenets of UX Strategy. Discovery Phase: Best Practices

• Conducting Customer Discovery Interviews for Defining Value Propositions

• LUNCH

• Conducting Competitive Research, Benchmarking and Analysis

• Storyboarding the Value Innovation for Rapid Prototyping

Who should join

• UX & Product Designers who want to be more involved in strategy or become UX/Design Strategists

• Project & Product Managers who need a better handle on overseeing the entire process

• UX Researchers looking for new ways of getting strategic buy-in

• Design Consultants that want to upgrade their skill sets and hourly rate

Need help convincing your boss? Show them this…

Jaime’s best selling book on Amazon (so they can see the number of 5-star reviews and what they say),

Jaime’s LinkedIn profile (so they can see her 35-years of industry experience, university-level teaching credentials, and UX Strategy services offerings that you too will be able to offer as a result of taking her workshops),

Jaime’s Wikipedia page (so they can see that she’s been a recognized software design pioneer from before the internet even had a web browser).